… allow me to share a few thoughts about chocolate.
First, I need to share with you an issue I have with Chocoladefabriken Lindt & Sprüngli, the company who makes Lindt truffles. Their chocolates are not at issue; they are undeniably yummy. But I find their advertising misleading. I take particular issue with the TV ad that features a woman hosting a holiday party. With everyone in full celebratory mode, she walks across the room, sits down and sneaks a Lindt truffle from a candy dish. Slowly she pulls the ends of the shiny foil wrapper exposing the chocolatey orb of deliciousness.
I’m 100% with her at this moment. Yes sister! Sit, relax and take a deep breath. Enjoy this moment with your loved ones. And enjoy that velvety sweet truffle. As a matter of fact, grab a second one, you deserve it!
But then the ad goes awry. The woman slowly raises the truffle to her mouth. And then…takes a bite, a single bite of the truffle, implying that a Lindt truffle is at minimum a two-bite piece of candy! It is not.
Am I the only one who sees this as false advertising? Am I the only one who believes that the correct way, the universally accepted way to eat a Lindt truffle is to throw it in your mouth (whole) and do with it what you will? Let it melt, immediately chew it, whatever. If you need a second bite, unwrap another truffle.
Am I wrong here?
If you are a two-bite truffle eater, may I ask you why? You can’t be concerned about choking. I’ve never seen anyone choke on milk chocolate. I frequently choke on raw carrots when I eat them, but never have I ever choked on chocolate. If you are a two-bite Lindt truffle eater, please leave me a note in the comments below and enlighten me. Perhaps I’m wrong.
Moving on.
Continue reading “It’s National Chocolate Day…”








